Thu. Feb 27th, 2020

Industry News: Shots fired! Hyundai South Africa takes aim at Volkswagen T-Cross?

Hyundai Automotive South Africa has been filmed parking a cheeky mobile advertisement for its upcoming Venue in front of a Volkswagen T-Cross billboard in Gauteng.

Twitter user @HermaineM posted footage of the trailer-mounted Hyundai advert being parked in front of the VW billboard.

The Volkswagen commercial bears the words: “New T-Cross. Play by your rules”. The Hyundai poster counters with the words: “Don’t cross your T’s just yet”, followed by “#HyundaiVenue”.

The T-Cross launched in South Africa in September 2019, with more than 800 units (likely including pre-orders) registered across the country after its first ten days on the market. Hyundai’s new Venue, meanwhile, is scheduled to hit local roads towards the end of 2019.


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